Recommendations, Rando’ Questions, and Outliers

1. this new take on your brand I am exploring is still very fresh and could be further evolved, let’s discuss

2. Does the word “infrared” have any place in the red light therapy conversation? I am still working through messaging. We need to be clear, concise and deliberate. As they say in the marketing world, “BE BRIEF, BE BOLD, BE GONE!”

3. I’m not sure I’m crazy about the animations on the site yet (i.e. fading in of elements), may remove

4. We need more, current testimonials

5. I am setting you up with a photoshoot and a model, let’s plan and prepare: more info to come

6. Simplify your message. It might sound silly, but really: “I SELL MAGIC LIGHT THAT HEALS YOU.” PERIOD. END OF STORY. “YOU WANNA FEEL GOOD? COME SEE ME” DONE.

7. TRUE method for example: PRIschool, and even DocBTherapy (right now, I am exploring some brand options there too and report back soon) are doing not much more than distracting you from the real mission of the clinic, which will be needed to achieve any of these things in the future. Focus on the success of the clinic before all else. You can always do fun stuff later. Potential doesn’t pay the bills or set you up for success.

8. SIMPLIFY YOUR BRANDING. SIMPLIFY THE EXPERIENCE. SIMPLIFY YOUR MESSAGE.

9. Your physical space needs a major make over/refresh? Have you gotten this feedback before? Your space is not living up to the term: therapy spa. You need to really push this idea and go above and beyond. You have a big opportunity in your perception of your space right now. The light bed is a SUPER focal point to focus new energy around. The details matter in a health clinic. There is too much clutter and if it doesn’t feel like a spa, it won’t have success as a spa. Hold that term TIGHT and run with it. You need either storage or some other solution to contain your brainstorming tools. The office right now feels like it belongs too much to you and not to the customers’ comfort or their experience. Do your inventing outside of the clinic and only bring products and experience that are ready for prime-time and deployment into the clinic. The clinic should belong to your patients first or they will not return because they won’t feel comfortable.

10. Don’t tell everyone your grand plans. Keep your practices private and they will manifest in more powerful ways. Keep it as professional as possible. Oversharing and intense emotions make people uncomfortable. Focus on them and their needs.

11. Be mindful of your customers comfort level at all times. Remove the spotlight from you and your aspirations, focus on their needs and their healing, then stop talking and start booking sessions. This is going to take a lot of work and you must be very diligent.

12. Clarity of message and consistency is one of the greatest reasons businesses and campaigns suffer and fail. A client wants to know, specifically, what elements of your treatment are going to help with what parts of the body. KEEP IT SIMPLE. Don’t over explain. Practice the talk tracks and your method of care over and over and over until you can’t get it wrong.

13. Your terminology and the way you speak of your technique needs to be dumbed WAYYYYY down. Replace words like neuropathy and mitochondrial into eighth grade level words, this is of the utmost importance as you move forward. You literally use the term, “photobiomodulation” in the first fifteen seconds of your latest video… you lost me and 99% of your viewers with that, we CANNOT relate.

14. When clients ask you when they can come see you for an appointment, don’t tell them when you are NOT available, tell them when you ARE available. You are turning them off when you say, not this day, not this day… say, “I have this Saturday at 11AM and 3PM and 4PM available.”

15. STANDARDIZATION

16. If you want to sell panels, that is going to have to be a completely separate campaign. Don’t sell panels to your in-person clients, sell your services. We could spin up a Google Ad / Facebook Ad campaign for that effort, but keep that completely separated. It would need a dedicated campaign with their own landing page website, most likely not at all associated with the Bunge Clinic brand. It’s just muddying the waters and the message.

17. Consider adding bumpers on your videos

18. Video content may be taking up too much of your valuable time, be conservative and selfish with your time and spend as much time as possible making relationships with people and patients, treating their pain and establishing a rapport with returning patrons.

19. GET A MIC. Sound quality is one of the top reasons you will scare someone away from your channels. You’re going to destroy someone’s hearing with the varied volume levels. Get a mic and keep it consistent with the volume of the ads that YouTube mixes in, or no one will return.

20. I have a challenge for you, the short video exploration challenge:

    1. NOVICE: make three, thirty second videos you’re happy with

    2. INTERMEDIATE: make give five, fifteen second videos you’re happy with

    3. MASTER: make ten, seven second videos you’re happy with

21. You do this in some of your videos and it is very effective: give specific examples of your successful treatments and explorations of your innovative products.

22. Keep your video viewfinder in mind (we are talking so much about video, I think it is diluting your mission to succeed, honestly).

23. You need to focus less on the well-being of the world and the community. I know it’s a very sad thing to consider, but you can’t save the world before working to expound the success of the clinic. You must work on the clinic first. All great things in due time; we need to FOCUS.

24. You need one product and you need to be deliberate.